The Single Most Overlooked Format for Free and Targeted Traffic

Tuesday, September 30th, 2008 | local info

We all want more traffic to our websites but many of us are simply chasing our own tails trying to find it and pull it in our direction.

As more and more guides are released that show you how to use a certain traffic generating technique, more and more website owners and online marketers flock like sheep to these techniques until it becomes another saturated path to free traffic.

But as the competition increases online, we need to find new ways to drive traffic… or we face the axe.

One such way which is massively overlooked by online marketers is via podcasts.

A podcast is a sort of audio blog, distributed via RSS. The audio files can be downloaded to iPods or any computer or MP3 player.

People can then subscribe to your broadcasts via RSS feeds and automatically receive them, just like they would with a blog.

There is a whole new, relatively untapped audience waiting for you out there, in the world of podcasting.

Just like a new wave of traffic has spawned from video sharing sites like Youtube, podcasts clearly show that people aren’t always interested in reading text from a screen anymore.

People want to be entertained, provoked, moved or otherwise emotionally stimulated before they give anything back to you. The desired action you want your visitors to take is done through one type of emotion or another. Podcasts, just like video, are a great way to stir this up and get someone to take action.

The other benefit of podcasts is that although people might download them and listen to them offline (in the gym for example), this actually can work in your favor.

You see, when someone is not looking at a computer screen full of pop up advertisements, flashing links, lots of content and a million other distractions, they are more focused… in this case, on YOU.

When someone is away from their computer and only has you in their ears, you can really get your message across loud and clear.

Sure, they can’t click a link to your website right there and then, but the idea is that you repeatedly send out podcasts which gets the listener hearing your domain name, website name and company over and over again. Each time they listen is another powerful way to imprint your website presence in the most important place of all… the visitor’s brain.

You’ll need to get your podcasts listed in podcast directories such as

Podcast.net. Make sure you use an eye-catching title for people scanning the directories.

Large, popular directories of podcasts can be found at Feedburner.com and Apple’s iTunes Music Store.

Google Snatch 2 has some blueprints on getting free traffic, take a look at my review.

This is by far the complete answer to getting enough traffic to kill your day job or buy that new sports car, but when used with an entire set of traffic generation techniques, you can expect to see results beyond your wildest imagination.

I was dubious about the claims of Google Snatch 2, so I went ahead and purchased the guide and you can checkout my Google Snatch 2 video review for the full details.

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